Loblaw discovered that Canadians were overcharged for the cost of some packaged bread products in our stores and other grocery stores across Canada. In response, we're offering eligible customers a $25 Loblaw Card, which can be used to purchase items sold in our grocery stores across Canada (stores listed below). Registering for and obtaining the $25 Loblaw Card will not affect customers’ right to participate in any class action or to receive any incremental compensation that may be awarded by the court.


You are eligible to receive a $25 Loblaw Card: 


You purchased one or more of the following brands of packaged bread from Loblaws, Atlantic Superstore, Bloor Street Market, Cash & Carry, Club Entrepôt, Dominion (in Newfoundland & Labrador), Extra Foods, Fortinos, Independent City Market, Loblaws City Market, Maxi, Maxi & Cie, No Frills, Presto, Provigo, Provigo Le Marché, Real Canadian Superstore, Real Canadian Wholesale Club, Valu-mart, Wholesale Club, Your Independent Grocer, or Zehrs in the period between January 1, 2002 and March 1, 2015:

    • Ben's Bread
    • Bon Matin Bread
    • Country Harvest Bread
    • Dempster's Bread
    • D'Italiano Bread
    • Gadoua Bread
    • McGavin's Bread
    • No Name Bread
    • Old Mill Bread
    • POM Bread
    • Weston Bread
    • Wonder Bread


You are of the age of majority, which means 18 years or older if you live in: Alberta, Manitoba, Ontario, Prince Edward Island, Québec, or Saskatchewan.


19 years or older if you live in: British Columbia, New Brunswick, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, or Yukon.

See Loblaw Card Cardholder Agreement for card terms and conditions.

Loblaw reserves the right to limit the total number of cards that will be issued under the Loblaw Card Program.


To receive a card, complete and submit a registration form. The easiest way to do that is right here


Registration forms must be submitted by May 8, 2018 in order to be eligible.


If you have any questions, please visit our Frequently Asked Questions page by clicking here.